SMART11 CLUB
Develop every player in your academy, not just the high potentials
Smart11 CLUB is the development platform for clubs that take their youth academy seriously. Video analysis is the tool, not the goal: every player gets an equal chance to develop, and your coaches get their time back.
*30 minutes, no obligations, straight answers on what fits your club
clubs are already working this way
For clubs that look beyond talent, at every player
A youth academy is only as strong as its weakest link. Smart11 CLUB is built for clubs that want to develop their entire academy structurally: from the youngest age groups to the U19s, from squad player to top talent. Not just the names that already stand out, but everyone on the pitch.
Video analysis is the tool, development is the goal
Many clubs treat video analysis as one more task on the list. Smart11 CLUB flips that: analysis is the tool players use to take charge of their own development, while coaches spend their time coaching instead of cutting clips.
Three things that change once a club works with Smart11:
Coaches get their time back
The analysis process shifts to the player. The coach reviews and guides, instead of tagging every clip themselves.
Players take ownership
Players analyze their own matches, reflect on their decisions, and see exactly where they stand.
Every player gets equal attention
Not just the names that already stand out, the whole squad works on development in a structured way.
How it works in practice
Half an hour a week, every week
No complicated software, no endless editing sessions. Six steps that turn every match into a development moment, for every player in your academy.
All of this takes a player about half an hour a week.
A little better, every week.
IDP: Individual Development Plan
Coach and player set the personal development plan together: what is this player working on?
Upload matches
Footage goes into the platform, ready for analysis.
Select actions
With or without Clairence (AI analyst), the relevant moments are pulled out.
Assess actions
The player rates their own decisions and execution.
Reflect
With the coach, with each other, or alone. The player thinks through what could be better.
Track development
Statistics make progress visible, match after match.
For your coaches
Stop doing everything yourself. Coach better instead.
Your technical staff gets more overview, fewer hours behind the editing desk. Instead of tagging every clip themselves, coaches review what players have already prepared. That saves real time every week, time that goes into what actually moves the needle: 1-on-1 guidance with players, based on what they've already seen and learned themselves.
AI-driven analysis with Clairence✨
Clairence helps coaches and players quickly find relevant match moments. You spend less time searching and more time on coaching and development.
✨ Find footage faster that matches a specific game moment, situation or learning goal
✨ Spend less time searching through long match videos
✨ Gain insights for team analysis and individual feedback
✨ Helps players actively review and better understand their decisions
Two levels, one development philosophy
You don't need to figure out which level fits before you book. We work that out with you, based on the size and ambition of your academy.
Smart11 Club
The complete development environment for your academy.
- SmartCoach licenses 10 included
- Clairence (AI analyst) Optional
- Club-wide football language In reports & analyses
Smart11 Club Pro
Everything in CLUB, extended for the highest level.
- SmartCoach licenses 30 included
- Clairence (AI analyst) Included
- Club-wide football language Fully custom in the app
A 30-minute call is all it takes to find out which level fits your club.
Book a 30-minute call →No obligations. Pricing tailored to your club's setup.
How clubs use smart11
Experiences from coaches working with video and feedback.
Bas van Baar
When players learn to recognize and understand the game faster, they make better decisions. That is what it is all about.
Martin Darneviel
Smart11 helps players and coaches to look at football in a structured way and reflect on their actions.
Robin ten Katen
Our coaches gain more insight into playing style and player behavior. That makes individual guidance much more focused.
See it in action
How a professional academy made analysis part of the weekly routine
Frequently asked questions
How much time does this cost our coaches each week?
Less than your coaches spend on analysis today. The analysis work shifts to the players: they select, assess and reflect on their own actions. Your coaches review what players have prepared and use that as the starting point for targeted 1-on-1 conversations.
What is the difference between Smart11 CLUB and CLUB PRO?
CLUB PRO includes everything in CLUB, extended for the highest level: 30 SmartCoach licenses instead of 10, Clairence (our AI analyst) included instead of optional, and your club's own football language fully built into the app. You do not need to choose before the call. We look at the size and ambition of your academy together and advise the level that fits.
Why is there no price on this page?
Because the setup differs per club. The number of teams, licenses and whether you add Clairence all affect the price. In a 30-minute call you get a clear indication for your situation. No lengthy sales process, no obligations.
How does onboarding work, and how long before the whole academy is up and running?
Every CLUB plan comes with dedicated onboarding and support. We set up the environment with you, train your staff and help your first teams get started. [PLACEHOLDER: realistic timeline from Marco, e.g. "most academies run fully within X weeks", plus who owns the onboarding on the Smart11 side]
Does Smart11 work alongside our current analysis software?
Yes. Smart11 CLUB integrates with external analysis software, so your analysts keep their existing workflow where it works. [PLACEHOLDER: verify with Marco which integrations are actually live today, and name them. "Integrates with external software" without names invites the follow-up question you cannot answer on the page]
Can we start with part of our academy and scale up later?
Yes. You decide the scope together with us: some clubs start with their oldest youth teams, others roll out across the full academy from day one. The setup grows with you, so starting focused now does not limit you later. In the call we look at where the need is greatest and what a logical first step looks like for your club.
Is your academy ready for this?
Smart11 CLUB is built for academies that take development seriously, for every player. In a 30-minute call we find out together whether that ambition and our platform match.
If they do, you will know exactly what the next step looks like.
No obligations. We only move forward if there is a real match.