Complete program for coaches
STRUCTURALLY IMPROVE PLAYERS INDIVIDUALLY
From analysis to individual development pathways. Learn exactly how to improve players’ game intelligence and translate it directly to the pitch.
✓ Level 1: €1,799 one-time or pay in 4 instalments
✓ Available in Dutch and English
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Coaches already joined
You give feedback, but it doesn’t lead to lasting behavioural change.
You know there’s more potential in your players. But without a framework to analyze individual behavior, you’re giving feedback based on intuition. That works to a degree, but there’s much more to gain.
You’re missing the language to make your feedback stick
You see a player make the wrong decision. You say something. He nods. But next week he does the same thing again. You are missing the language to explain exactly what is going wrong. And how to do it better next time.
Same player. Same mistake. Two seasons in a row.
You have explained it, demonstrated it, corrected it. Nothing changes structurally. You do not know whether it is the player, your coaching approach or your explanation.
It’s crystal clear in your head, but the player still doesn’t get it
You know exactly what the player should do. But translating that into something every player can immediately understand, feel, and execute? That’s a skill most coaches were never taught.
This is for coaches who want their feedback to help players improve consistently
The Smart11 Method is built for coaches who want to make players demonstrably better. With a clear and simple system, not by chance.
Ambitious coaches
You coach 2–4 times a week, want every minute to count, and you want an efficient method to truly develop players.
Coaches who want to truly develop players
You have the experience and knowledge, but you’re ready for the next step. You want to know exactly what players should do in every situation.
Coaches who want to turn analysis into real results
You believe video analysis matters, but you are missing a framework to make it concrete and repeatable.
Learn from coaches who know the craft
No theory from the sidelines. You will be guided by coaches who work with professional players and academies every day. And know exactly what makes the difference.
Kevin Brander
Co-owner
Working with players at the highest level has taught me one thing: the game needs to be simple and clear. Our system gives coaches that clarity.
Niek Vreeman
Performance Coach & Educator
I work one-to-one with professional and academy players every day. I always make our method as simple and practical as possible.
Gijs Tuinder
Performance Coach & Educator
I believe ownership is the key to optimal development. Giving players control of their growth, that is what I work on every day.
Niels Koert
Performance Coach & Educator
By analysing professional players, you understand in detail what top-level execution really looks like. I help coaches do the same.
Oscar Barrow
Performance Coach & Educator
On the pitch or through a screen, my passion is to bring out the best in players. Our method makes that so much easier.
3 levels. 1 clear goal: player progression
Each level builds on the previous one. You learn exactly what you need to improve your players’ decision-making and execution on the pitch.
Learn by doing.
Not by watching.
Learning method
You actively build your skills through structured reflection and analysis.
Each module focuses on a specific theme and its corresponding Game Actions, using real examples from professional players, including players we work with ourselves.
1
Analyse real examples in specially curated playlists featuring professional players and players we work with every day
2
Analyse similar situations from top players or your own players in real matches
3
Build deep, lasting insights that you can apply directly on the pitch
Your tool during the course
SmartCoach
During the course, you actively work with SmartCoach, our analysis software. You learn how to analyse matches from an individual perspective, with a focus on every decision and every action.
→ Analyse matches from an individual perspective
→ Focus on every decision and execution by a player
→ Quickly build a clear understanding of cause and effect
→ Theory and practice run fully in parallel
Optimal responses to game situations
Duration: 2 – 4 months
Module 1
Introduction to the methodology
The foundation of how to analyse individual players.
- What Game Actions are
- How football roles work
- Decision-making and execution of individual actions
- Working with SmartCoach
- Creating and analysing clips
Goal: you understand the Smart11 Method
Module 2
Match themes and Game Actions
You learn what the optimal response is in the most impactful situations:
- Build-up play
- 1v1 defending and attacking
- Defending and attacking depth
- Defending and attacking crosses
Goal: you know how players should respond optimally to recurring and impactful situations
Module 3
From analysis to training
- Create mini-lessons for each situation
- Translate analysis into concrete behaviour
- Training exercises by theme
- Teach players to analyse themselves
Goal: you analyse, make it trainable, and give players ownership
After Level 1, you can:
✓ Create individual analyses with SmartCoach
✓ Translate analysis into training
✓ Recognise the key Game Actions in each situation
✓ Explain to players how to analyse themselves
Ready to start Level 1?
Level 2 Advanced — Pro
Recognise patterns.
Give clear advice.
Duration 2 – 4 months
Module 1
Advanced match-theme analysis
- Recognise situations earlier
- All preparatory Game Actions
- Recognise behavioural patterns
- See where things go wrong structurally
Goal: you quickly recognise recurring patterns by position
Module 2
Position-specific analysis
- Analyze Centre-back, Full back, Midfielder
- Analyze Winger and Striker (goalkeeper excl.)
- Recognising interactions (e.g. CB + MF)
- How one player’s decisions influence others
From isolated moments to understanding behaviour and interaction
Module 3
From analysis to clear advice
- Turn patterns into insight
- Identify the most important development point
- Formulate clear advice for player or coach
- Communicate simply and convincingly
Goal: analyses that lead to directly applicable advice
After Level 2, you can:
✓ Recognise patterns in player behaviour
✓ Translate analysis into clear, practical advice
✓ Understand what is happening by position and in player interactions
✓ Coach more effectively on what really matters
Build a complete individual
development pathway
Duration 2 – 4 months
Module 1
From analysis to development plan
- Identify the key development point
- Prioritise based on impact
- Focus on what really matters
- Know how long to work on specific points
Goal: you turn analysis into a structured development cycle
Module 2
Build an individual development pathway
- Set the focus together with the player
- Build a clear pathway (4–6 weeks)
- Create structure in development
- Track progress
Goal: you guide players with clear focus, objectives and a timeline
Module 3
Performance Coaching and Sessions
- Build and run 1-to-1 sessions
- Work with players who analysed themselves
- Help players reflect on their own behaviour
- Link development to data
Goal: effective 1-to-1 sessions and guidance towards better performance
After Level 3, you can:
✓ Turn analyses into structured development plans
✓ Lead effective 1-to-1 sessions
✓ Guide players through a clear development pathway
✓ Link development to measurable progress (data)
Level up. Start at Level 1
- Recognise the key situations in which matches are decided
- Understand the optimal decisions and execution in each situation to maximise success
- Analyse these situations in detail inside SmartCoach
- Help players analyse themselves in the Smart11 app
- Create complete individual analyses of outfield players
- Identify earlier why situations succeed or fail
- Recognise cooperation and interaction between players
- Recognise patterns and give advice to performance coaches
- Build and guide individual development pathways for players
- Turn analyses into concrete development steps
- Lead conversations with players that change behaviour
- Guide players who analyse themselves
You always start at Level 1 — unless you already have demonstrable experience with individual player analysis through a similar methodology. Not sure where to start? Send us an e-mail.
From analysis
to impact
Without Smart11 method and smartcoach
x You see mistakes, but do not know how to name them systematically
x Your analyses stay in your head — and rarely lead to action
x Players know what they did wrong, but not how to improve it
x No visible progress, for you or the player
x Coaching remains dependent on feeling and intuition
With Smart11 method and smartcoach
✓ You analyse with a clear, shared framework for every position
✓ Your analyses lead directly to trainable improvement points
✓ Players understand their own behaviour and know what to do next
✓ Progress is measurable and visible to everyone
✓ Coaching is based on data, not instinct
A good coach does not just see what goes wrong. He understands why, and knows what the player needs to grow.
Smart11 Methodology
Coaches who have
already gone before you
★★★★★
Smart11’s course has given me confidence on the training pitch and in my coaching. You are genuinely giving players feedback they can use. I now see more detail and know for sure that I am making an impact.
Alex van der Veen
Owner, VEENS Football Academy
More confidence. More impact on the pitch.
★★★★★
By looking at football situations with real focus, you start to recognise structures and can give players targeted tools. That makes it possible to guide individual players better and strengthen their development.
Jordi Biemolt
Coach, FC Groningen
Guide players more purposefully in their development
★★★★★
Smart11’s methodology helps me give players and coaches at ONS Sneek insight and structure around style-of-play development. It is valuable to offer clarity in such a complex and dynamic game.
Robin ten Katen
Head of Football Affairs, ONS Sneek
Structure and insight for players and coaches
Everything you
want to know
What does Level 1 cost?
Level 1 is a one-time investment of €1,799. You can also pay in 4 monthly instalments — at no extra cost. No hidden fees, no subscription, no obligations afterwards.
How much time does each level take?
All levels take up 2 to 4 months, depending on your and our availability.
Do I already need SmartCoach for Level 1?
Yes. You’ll need it for the assignments, and you can use it for free while doing any programme.
What if I already have experience with video analysis?
Perfect. Then Level 1 becomes a fast-track that places your existing knowledge into a new framework. Many experienced coaches discover that the Smart11 Method helps them look at the game differently, and more sharply.
How is this different from a regular coaching course?
Most coaching courses focus on team tactics. At Smart11 we focus entirely on individual player development: how to analyse a player, how to translate that into trainable behavior, and how to make progress visible.
Start today.
Become a better coach.
€1,799 one-time · 4 instalments available · Trusted by 50+ coaches