Our story

The story of Smart11 starts in 2020, when we founded Impact Performance Coaching. Later, we changed our name to Impact Football Company, or Impact FC. For three and a half years, our only service was the one-on-one tactical coaching that we still offer today.

Our clients thrived on the attention to detail and one-on-one feedback that our individual video-analysis and coaching provides. But making this super-detailed tactical analysis is very time-consuming, so this business was difficult to scale.

So we needed a way to provide as many ambitious football players as possible with the insights you get from analyzing your own performances in a structured way. And that’s how we came up with Smart11.

Smart11 is the #1 self-analysis app for ambitious players worldwide to analyze their own performances. We’ve put all our years of experience coaching professional football players into this app, so you can get the insights you need to boost your football intelligence.

Since we founded Smart11, we have added more and more resources to our platform so that not only every player, but also every coach can increase their knowledge on individual tactics. We have created SmartCoach, our easy-to-use analysis tool for coaches, and we offer courses and workshops to ambitious coaches.