{"id":224246,"date":"2025-06-02T08:30:00","date_gmt":"2025-06-02T06:30:00","guid":{"rendered":"https:\/\/smart11.ai\/?p=224246"},"modified":"2025-05-29T15:38:09","modified_gmt":"2025-05-29T13:38:09","slug":"impact-football-company-bv-becomes-smart11-bv-and-merges-with-best2b-innovations","status":"publish","type":"post","link":"https:\/\/smart11.ai\/nl\/impact-football-company-bv-becomes-smart11-bv-and-merges-with-best2b-innovations\/","title":{"rendered":"Impact Football Company BV wordt Smart11 BV en fuseert met Best2B Innovations"},"content":{"rendered":"<p><strong>Impact Football Company BV wordt Smart11 BV en fuseert met Best2B Innovations \u2013 introductie van AI-analist \u2018Clairence\u2019 als gamechanger voor video-analyse in voetbal.<\/strong><\/p>\n\n\n\n<p><em>Groningen, 2 juni 2025<\/em> \u2014 Impact Football Company BV gaat vanaf heden verder onder de naam <strong>Smart11 BV<\/strong>. Tegelijkertijd maakt het bedrijf bekend dat het <strong>Best2B Innovations BV<\/strong>heeft overgenomen. Onderdeel van deze strategische fusie is het innovatieve product <strong>AI aan de bal<\/strong> \u2014 een geavanceerd AI-algoritme dat via computer vision automatisch tracking data genereert uit beelden van voetbalwedstrijden.<\/p>\n\n\n\n<p>Met AI on the Ball wordt het mogelijk om volledig geautomatiseerd en tot in detail de posities van alle 22 spelers <strong>en<\/strong> de bal uit elke wedstrijd te extraheren. Deze technologie vormt een krachtige uitbreiding op het bestaande productaanbod van Smart11 BV, met name op het gebied van <strong>Smart11<\/strong> en <strong>SmartCoach<\/strong>.<\/p>\n\n\n\n<p>De technologie wordt de komende maanden volledig ge\u00efntegreerd in de software van Smart11 BV onder de naam <strong>Clairence<\/strong>. Clairence zal functioneren als de slimme AI-analist binnen zowel Smart11 als SmartCoach. Dankzij deze integratie kunnen gebruikers sneller en doelgerichter de voor hen relevante momenten in wedstrijden vinden, waardoor het analyseproces sterk wordt versneld en verrijkt met automatisch gegenereerde inzichten.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cMet de integratie van AI on the Ball versterken we onze kernproducten met een nieuwe laag van precisie en automatisering,\u201d <\/em>aldus <strong>Mats de Leeuw den Bouter<\/strong>, CEO van Smart11 BV.<em> \u201cClairence gaat een enorme impact hebben op hoe coaches en spelers video-analyse inzetten.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Zodra Clairence volledig is ge\u00efntegreerd en gelanceerd, zal het tijdelijk <strong>gratis<\/strong> beschikbaar worden gesteld voor alle gebruikers van Smart11 BV. Hiermee wil het bedrijf gebruikers de kans geven om zelf te ervaren hoeveel tijd en waarde deze AI-analyse oplevert binnen hun video-analyseprocessen.<\/p>\n\n\n\n<p>Naast de integratie in bestaande producten wordt <strong>AI aan de bal<\/strong> ook als <strong>zelfstandig platform<\/strong>beschikbaar gesteld. Gebruikers kunnen hiermee hun eigen tracking data genereren, los van Smart11 of SmartCoach. Dit opent nieuwe mogelijkheden voor clubs, trainers en analisten die op maat gemaakte analyses willen uitvoeren op hun eigen videobeelden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"770\" height=\"436\" src=\"https:\/\/smart11.ai\/app\/uploads\/2025\/05\/Scherm\u00adafbeelding-2025-05-29-om-15.37.35.png\" alt=\"\" class=\"wp-image-224312\" title=\"Boxes.png\" srcset=\"https:\/\/smart11.ai\/app\/uploads\/2025\/05\/Scherm\u00adafbeelding-2025-05-29-om-15.37.35.png 770w, https:\/\/smart11.ai\/app\/uploads\/2025\/05\/Scherm\u00adafbeelding-2025-05-29-om-15.37.35-300x170.png 300w, https:\/\/smart11.ai\/app\/uploads\/2025\/05\/Scherm\u00adafbeelding-2025-05-29-om-15.37.35-768x435.png 768w, https:\/\/smart11.ai\/app\/uploads\/2025\/05\/Scherm\u00adafbeelding-2025-05-29-om-15.37.35-18x10.png 18w, https:\/\/smart11.ai\/app\/uploads\/2025\/05\/Scherm\u00adafbeelding-2025-05-29-om-15.37.35-480x272.png 480w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption class=\"wp-element-caption\"><em>AI on the Ball herkent spelers op het veld en transformeert videobeelden in positiedata, volledig geautomatiseerd.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Tegelijkertijd met de overname treedt <strong>Simon Nouwens<\/strong>, mede-oprichter van Best2B Innovations BV, toe tot het bestuur van Smart11 BV als <strong>Chief Technology Officer (CTO)<\/strong>. Met zijn diepgaande kennis van AI en computer vision-technologie zal hij een centrale rol spelen in de verdere technologische ontwikkeling van het platform.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOnze technologie is ontwikkeld met \u00e9\u00e9n doel: hoogwaardige tracking data toegankelijk maken voor elke club, op elk niveau,\u201d<\/em> aldus <strong>Simon Nouwens<\/strong>, CTO van Smart11 BV. <em>\u201cDoor de krachten te bundelen met Smart11 brengen we AI on the Ball naar een veel breder publiek \u2013 volledig ge\u00efntegreerd, gebruiksvriendelijk en schaalbaar.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Over Smart11 BV<\/strong><br>Voorheen bekend als Impact Football Company BV, ontwikkelt <strong>Smart11 BV<\/strong> slimme tools voor videoanalyse en coaching in het voetbal. Met oplossingen als Smart11, SmartCoach and Elite Coaching stelt het spelers, coaches en analisten in staat om spelinzichten te genereren en prestaties te optimaliseren op basis van individuele video-analyse.<\/p>\n\n\n\n<p><strong>Over Best2B Innovations BV<\/strong><br><strong>Best2B Innovations BV<\/strong> was een pionier op het gebied van kunstmatige intelligentie in sportanalyse. Met de ontwikkeling van <strong>AI aan de bal<\/strong>bracht het bedrijf een van de meest geavanceerde systemen voor volledig automatische tracking uit broadcastvideo op de markt.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Impact Football Company BV becomes Smart11 BV and merges with Best2B Innovations \u2013 introducing AI analyst \u2018Clairence\u2019 as a gamechanger for football video analysis Groningen, June 2nd 2025 \u2014 Impact Football Company BV will henceforth operate under the name Smart11 BV. At the same time, the company has announced its acquisition of Best2B Innovations BV. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":224308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-224246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impact Football Company BV becomes Smart11 BV and merges with Best2B Innovations - Smart11<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smart11.ai\/nl\/impact-football-company-bv-becomes-smart11-bv-and-merges-with-best2b-innovations\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact Football Company BV becomes Smart11 BV and merges with Best2B Innovations - Smart11\" \/>\n<meta property=\"og:description\" content=\"Impact Football Company BV becomes Smart11 BV and merges with Best2B Innovations \u2013 introducing AI analyst \u2018Clairence\u2019 as a gamechanger for football video analysis Groningen, June 2nd 2025 \u2014 Impact Football Company BV will henceforth operate under the name Smart11 BV. At the same time, the company has announced its acquisition of Best2B Innovations BV. 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