{"id":3,"date":"2024-05-07T07:59:45","date_gmt":"2024-05-07T07:59:45","guid":{"rendered":"https:\/\/smart11.ai\/?page_id=3"},"modified":"2026-09-03T12:43:32","modified_gmt":"2026-09-03T10:43:32","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/smart11.ai\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy Smart11 &amp; SmartCoach"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last updated: September 2026<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Who we are<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Smart11 and SmartCoach are products of Smart11 B.V., located at Leonard Springerlaan 7, 9727 KB Groningen, the Netherlands. We respect your privacy and are committed to processing your data safely and responsibly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. What data we collect<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We only collect the data necessary to provide our services. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First and last name<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Team\/club and field position<\/li>\n\n\n\n<li>Video footage in which you or others may appear<\/li>\n\n\n\n<li>Content of chats within our apps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Payment data is not processed by us but via Stripe.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. How we use your data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use your data to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure your account and analyses function properly<\/li>\n\n\n\n<li>Not engage in profiling or personalized advertising<\/li>\n\n\n\n<li>Provide insights into your own performance<\/li>\n\n\n\n<li>Communicate updates or new features (you can unsubscribe at any time)<\/li>\n\n\n\n<li>Improve our AI models (only using anonymized footage)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We do not share your data with third parties outside Smart11 \u2014 including sports associations, clubs, or other external partners \u2014 unless required by law.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. How long we store your data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your video footage, analyses, and account data remain stored as long as your account is active. After your subscription ends, we retain your account data so you can resume where you left off. Want your data deleted? Email us at tech@smart11.ai.<\/li>\n\n\n\n<li>Anonymized videos may be used to train and improve our AI models. These are retained as long as necessary for training purposes, with appropriate safeguards to prevent identification.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. Minors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you are under 16, we assume you have permission from a parent or guardian. This is important because we are not allowed to process personal data of minors without parental consent under the GDPR. We rely on this consent as long as it is reasonable to do so within legal boundaries.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. Security<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We implement appropriate technical measures to protect your data from loss or misuse. Only authorized personnel have access to your data.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. Your rights<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You have the right to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access your data<\/li>\n\n\n\n<li>Edit your data<\/li>\n\n\n\n<li>Delete your data<\/li>\n\n\n\n<li>Object to how your data is processed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Email us at tech@smart11.ai to exercise these rights.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">8. Cookies and website analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On our website we use the following tools to measure how the site is used and how visitors find us:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics 4: visit statistics<\/li>\n\n\n\n<li>Meta Pixel: measures how our ads perform<\/li>\n\n\n\n<li>Leadfeeder: recognizes visits from companies<\/li>\n\n\n\n<li>RudderStack: our own analytics. This data goes to our own server and stays within Smart11. We also log page requests server-side.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These tools place cookies or similar technologies when you visit the website, and Google, Meta and Leadfeeder receive data about your visit. You can limit this with your browser's tracking protection or an ad blocker. Questions? Email tech@smart11.ai.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">9. Changes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We may update this privacy policy when our services change. The most recent version will always be available on our website or in the app. If you continue using our services afterward, you accept the updated policy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy Smart11 &amp; SmartCoach - Smart11<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/smart11.ai\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy Smart11 &amp; 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